hello
my name is
Erica
&
I’m a Product designer

When exploring concepts or providing design guidance, too much detail can distract from the goal.

A wireframe for the Cricket music app. I created a grid-based template that conformed to Android's layout guidelines. This allowed me to accurately edit wires during design meetings so participants could visualize proposed changes.

Wireframes showing potential action bar directions for a mobile music app.

Responsive navigation wireframes showing layout changes at various screen sizes.

Google Grocery data dashboard created as part of an interview project.

I have spoken twice at SXSW on the topic of user research. This article describes one of my talks.

Part of doing UX research is determining how much users rely on particular features. I created this Likert scale for a difficult conversation with advanced users about project scope. Users were asked to rank each proposed feature from 1-5, and the results were tallied and discussed. This was useful in determining priorities, but it was also a powerful tool for setting expectations.

Second Life managed one of the world's largest virtual currencies. I conducted a competitive analysis of the way casual games approach the buying experience for virtual currency and virtual goods.

Sample screen flow that I created for the Realtor.com Android application.

When there are different user paths based on entry point, a swimlane diagram can help identify inconsistencies, and can even serve as pseudo-code for the final system state.

Pageflow designed to be attached to a user story. This was used to communicate desired app behavior to developers.

Reddit's mobile website – user profile redesign. For this project, design documentation was maintained in a shared Sketch file, and matched to the current devlopment sprint.

Design variations for a project where I merged real estate listing data fields, and associated them with icons for a more visual experience.

Information Architecture and Styleguide for Realtor.com

Feature redesign for Second Life viewer. By showing the old and new versions side-by-side, the changes are more clear.

Prototypes should try to closely reproduce real-world conditions, either by using live data, or by simulating the real-word context in which the feature would be seen. Believe it or not, the above image is a pretty good example of an avatar in a real-life context.

New feature for realtor.com. I created three versions of the feature using live data in order to demonstrate the various options available to the product team.

In some cases, the user for a product is the company itself. In this example, I was making a case for a technical refactor with the goal of providing a responsive site.

Information hierarchy design for a Google News microsite, created for an interview.

Statement of purpose written to support a new navigation taxonomy for realtor.com.

Wireframe illustrating information hierarchy for a Google News microsite, created for an interview.

Part of my job includes stewardship of navigation taxonomy. These charts illustrate the scope creep that happened to realtor.com navigation over the course of several releases. The last chart represents my redesign.

Information Architecture and information visualization are closely related. This is an example of a concept design I created for realtor.com as a way to help users visualize the demographic and market data for a neighborhood.

Visual design phase of a concept design I created for realtor.com as a way to help users visualize the demographic and market data for a neighborhood.

DVD branding for the Cornell Lab of Ornithology

Visual redesign of the map interface for realtor.com's neighborhood pages.

Rebranding work for the Macaulay Library of Natural Sounds.

Librarian Avengers website logo. (2008)

Librarian Avengers website logo. (2015)

Rebranding and web design work for the Macaulay Library of Natural Sounds. (2007)

TapTalk Logo - Branding exercise for mobile communication app.

Mobile list management design pattern I created for the Muve Music app.

Context menu design pattern for the Muve Music app.

New York Times

Wired Magazine

SXSW Interactive

OSCON Ignite

This Book is Overdue

Read Write Web

Creative Bloq - 10 UX Portfolios Done Right